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Powerful Proposals: How to Give Your Business the Winning Edge

From AMACOM

Binding : Hardcover
DeweyDecimalNumber : 658.453
EAN : 9780814472323
Edition : 1st
ISBN : 081447232X
Label : AMACOM
Manufacturer : AMACOM
NumberOfPages : 256
ProductTypeName : ABIS_BOOK
PublicationDate : 2005-01-03
Publisher : AMACOM
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Customer Reviews

Rating:
Summary: A great start
Comment: This book has a lot of good information. I like how it goes through the process of proposal writing. For seasoned sales people there is not much new, but for someone new to selling it will be a great resource.
Rating:
Summary: Highly Recommended!
Comment: Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you'll wish for more war stories, but that omission does not detract from this valuable book. We highly recommend it and find it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).